How sells itself

A master class in messaging and clarity

I’m hugely impressed with, programmer and teacher Laurence Bradford’s popular site that turns her inexperience with programming into a valuable asset for adults who want to learn to program but don’t know where to start.

Here’s what I noticed when checking out her site:

…with a human face — the author’s:

…that states as succinctly as possible why you should be here and what you’ll get out of it. Positions the author as on your side, and promises a benefit after the jump, with a bright orange button to click:

…which catches the most likely valuable readers who are still not sure what to do — the people who want to learn to code, but don’t feel ready to dive in:

…with only a few quotes. Note how this was not merged with the first check, which would have pushed the second CTA down:

After entering email address, you see the main site navigation, which has very few choices:

No doubt about the next step to follow:

Tweeting is pitched as something you can do because you’re part of something that matters:

And the footer isn’t wasted, but provides a catchall for unsure browsers who want to get back onto the rails:

“Start here” takes you to the free course, which in its simple and clean presentation precludes stress about a steep learning curve:

“As you can see”, “This guide is perfect for” hold the reader’s hand through beginning, and provide a narrative frame that casually assures the user:

…spelled out in simple, comfortably spaced form:

Bradford’s approach is brilliant throughout.

Independent programmer, chatterbox.

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